A cozy bar is most often the place where most individuals find solace while sitting in a quiet corner and savouring their favourite drink. But what if your bar itself has become one big quiet corner on the street?
It can happen that some people drop by at your bar who are strolling on the way but no one would specifically find your bar online. In that case, marketing your bar in the right way will prove to be the best strategy that you can follow for your bar’s growth.
In this insightful blog post, you will learn about the twenty game-changing bar marketing ideas. So, let’s begin with the first idea.
1. Win your Social Media Game
You would be surprised to know that if you aren’t maintaining a great presence on major social media platforms, then you’re harming your growth. If you’re serious about transforming your place into one of the major bars in your vicinity, you need to have an amazing presence on Instagram, TikTok, and even YouTube. By winning your social media game with the help of SMO services, you will definitely experience a significant surge in foot traffic.
2. Throw Karaoke Parties
There’s magic in letting loose and being a part of a community that believes in raising a toast and singing their heart out! That can become a possibility when you throw a Karaoke party at your bar. The people who enjoy such parties will visit for the Karaoke but stay longer for the drinks.
3. Beer Special Days
Did you know what’s common between a bee and a beer? Both of them make things sweeter. In the case of bees, it’s the honey, and in the case of beer, it’s every drinker’s life.
So, why not throw a beer special day and delight the customers who love beer? This approach will bring in several beer bears to your bar.
4. Have fixed happy hours
There are no haters for the happy hours, and it’s one of the classic promotional strategies in the food and beverage industry. By having fixed happy hours, you will be able to attract several customers to your bar. The best part about the customers coming during these hours would be that they will become the repeat ones.
5. Train your bartenders to stand out
Your bartenders can become the walking marketers for your bar if you train them for this specific purpose! You can ask them to be creative in how they make and serve the drinks. By charming your customers, your bartenders can ensure that your bar should be their only stop after a long day of work.
6. Double down on traditional marketing
Traditional marketing is alive and kicking even in this interconnected digital world. Whether you think about billboards, magazine ads, or newspaper publicity, they are still impactful. You can leverage them by opting for printing services. It will help you attract several new customers for your bar.
7. Utilize a reward system
Everyone loves rewards, especially the ones who love to drink. With the right type of reward system which is personalized as per your bar’s target audience, you will attract several customers. This reward system can even be the key to your bar’s success and ensure the long-term loyalty of your bar’s tipplers.
8. Optimize your customer service
Getting regular customers for your bar offerings is not that difficult as compared to other types of food and beverage joints. However, if your customer services aren’t up to the mark, you will come across several issues. The major one will be that you may get many new customers but no repeaters. So, you must optimize your customer services at all costs.
9. Run your bar-focused blog
Did you know there are many individuals who are quite passionate about drinking beers, wines, and alcohol in general? These individuals are craving to get information regarding different types of drinks and trends. Your bar’s blog can help them satisfy their curiosity and, who knows, your blog posts might motivate them to pay a visit to your bar.
10. Believe in the power of SEO
Ranking your bar’s website locally is one of the toughest things that you can do. However, if you opt for a restaurant marketing agency, you can leverage the power of SEO for your website. It will rank your website, especially in your city, and there will be a definite surge in your local customers.
11. Tap into the potential of influencer marketing
Nowadays, influencer marketing has become one of the high-yielding marketing tactics with a great ROI. By getting your bar marketed by the biggest influencers in your city or state, you will get instant virality. The most wonderful thing is a great number of such people will also visit your bar, at least once!
12. Run online and offline competitions
Are you aware of the fact that the biggest bars all around the world have become popular by jumping on the bandwagon of competitions? Whether they are online or offline competitions, no successful bar owner will negate the potential of such competitions. That’s why you must run the relevant types of competitions to have a great amount of foot traffic.
13. Showcase your brand story
Your prospective customers don’t just want to have booze along with a good time. They also want to know the back story of your bar, and if it’s relatable, then nothing like it. However, you must craft a brand story that is engaging, relatable, and filled with genuine emotions.
14. Ensure that your bar has photo ops
Photo ops will provide your customers with an opportunity to take several photos and videos within your bar. The biggest advantage of such photo ops is that you can leverage the user-generated content on social media. You can even motivate your customers to post their pics inside the bars on social media and offer them an extra drink for the same.
15. Create a dedicated community for your bar
Creating a dedicated community for your bar is one of the easiest things that you can do. The major reason behind this is that your customers are already passionate about the drinks you serve. So, you just have to tap into that potential community of drinkers and give them an official title along with several perks.
16. Host live music bands
The marriage of music and drinks has been set up in the booze heaven. So, we are no one to separate this beautiful couple.
Then, why not just host the live music bands in your bar? It will be a win-win situation for the music bands looking for work and your bar, which needs the ultimate intoxicant, that is music.
Customers who love both music and drinks will be the first ones to throng to your bar.
17. Have bar promotion with digital advertising
Did you know that there are many customers who are searching on the Internet regarding the bars present in their locality? You can use the power of digital advertising to attract your prospects to your bar. PPC advertising will prove to be your secret weapon in getting several customers to your bar.
18. Host events and themed nights
A major segment of revenue can be generated by hosting events and themed parties at your bar. In fact, it would not be an understatement to say that it’s one of the best marketing ideas that you can try. The event attendants might be visiting your bar for the first time. But, if they like the ambiance and the drinks, they might become regular customers at your bar.
19. Provide a great experience for word-of-mouth marketing
Are you aware of one of the best bar promotion ideas that you can follow? It’s to provide a top-notch experience to your customers. If you are able to do so, your customers will become your bar’s brand advocates, and then their word-of-mouth marketing will take over.
20. Never stop trying and implementing new bar marketing ideas
The best thing about ideas is that your mind can generate them at any moment. All you need is a little inspiration and a lot of improvisation. That’s why you should never stop trying new bar promotion ideas, as experimentation is the initiator of success.
So, raise a toast with your team and have a brainstorming session regarding the new ideas that you will implement to grow your bar.
Wrapping Up
There are many bar marketing ideas that you can follow to take your bar’s growth to the next level. But the most important thing regarding bar promotion ideas is that you need to implement them as well.
So, go through these twenty insightful marketing ideas that you can follow for your bar and implement the ones as per your requirements. It will bring in several new customers to your bar and help in the branding as well.
Looking to implement time-tested marketing and promotion ideas for your bar and take your bar’s growth to the next level? Let SrveUP take the lead while you serve your customers with the most exquisite drinks. Contact us now, and let’s discuss your requirements over a drink.
