What comes to your mind when you hear about an impactful marketing method that drives more sales and pays you well? Well, you may have guessed it right. It is pay-per-click. It is one such method where an advertiser pays you when an ad for your restaurant gets clicked on a search engine result page. Sounds tempting, isn’t it?
Well, Google assumes that companies investing in pay-per-click can get an average ROI(return on investment) of $2 for every $1 spent. However, you would like to earn more than that, right? That’s where improving PPC strategies for your restaurant should be your topmost priority.
In this blog post, we will share the top seven emerging PPC strategies that will help your restaurant drive more revenue, sales, and traffic.
Top PPC Strategies for Restaurants: Maximizing Profits and Sales
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Run Ads on Multiple Platforms:
Nowadays, many businesses are directing their focus with respect to online advertising towards Google Ads, which many consider a smart move. Google Ads helps your restaurant reach a significant amount of its audience, which includes hundreds of users.
However, this doesn’t necessarily mean that your restaurant’s marketing efforts should be limited to Google Ads. Similarly, you can reach people in the market present on other platforms, such as different social media sites.
For instance, Facebook is an ideal social media platform for restaurants looking forward to building brand awareness, enhance customer loyalty, and generate sales. You should conduct research on available advertising networks to check out the ones that align with your restaurant’s PPC strategy and goals.
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Launch and Run a Remarketing Campaign:
If you want to bring back your previous customers to your restaurant, then remarketing your dishes is the best strategy for the same. When you utilize remarketing to retarget a previous customer to your restaurant, the chances of them buying a dish or booking a table increase by 70%.
Remarketing is an advertising strategy where you remarket your restaurant to customers who have previously interacted with your website. In Google Analytics, you can segment your audiences for remarketing strategies. This method helps you narrow down your target audience by filtering them on the basis of webpage activity, type of device, time spent on a specific page, etc.
Once you recognize and segment your target audience, you can create a marketing campaign in Google Ads. If you have integrated your Google Ads account with Google Analytics, you can access the data and its audience effortlessly.
However, you will require a specified number of warm leads in your audience to launch your remarketing campaign. Simultaneously, you can smoothly develop and run your campaign.
Although you can use other ad networks like Bing Ads to create and run your remarketing campaigns, Google Ads is the most common alternative for many service providers.
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Google Ad Extensions:
Restaurants that heavily advertise their services online are known to integrate ad extensions in their PPC strategy. Google Ads and various other ad networks keep expanding their list of ad extensions that are valuable for your PPC campaigns.
Some examples of ad extensions include:
- Message Extension: You should add a message extension that will allow customers to message your team via mobile phones. Your restaurant will receive and reply to messages from a designated email ID or phone number. You can even set up automated responses. Such features make message extensions ideal for restaurants.
- Call Extension: You should add your phone number with a call extension, which will make it easy for your users to contact your restaurant. On cell phones, people just need to click the number and call your staff. Such kinds of extensions are really helpful for restaurant businesses that offer home delivery services.
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Develop Mobile-Friendly Landing Pages:
Having a mobile-first approach is extremely important, as more than 40 percent of online transactions occur on mobile phones. Not only that but also more than 50% of ad clicks are found to take place on cell phones.
At the same time, it is important to develop landing pages with a mobile-first approach. This further helps you improve your PPC campaign as a well-performing landing page of a website can further improve your ROI.
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Try Lookalike and Similar Types of Audiences:
If you are looking for PPC strategies that are innovative in nature, you should try similar audiences on Google and lookalike audiences on Facebook. These types of audiences can be found on different platforms, helping your restaurant reach customers.
Additionally, Google Ads and Facebook automate a significant portion of audience creation procedures, only requiring your staff to upload the initial data. This process doesn’t consume a lot of time.
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Set a Realistic Budget for Advertising:
There are a lot of businesses that set an excessive budget to advertise their restaurants. Although you can set the budget as per your requirements, your company won’t achieve the desired outcomes with a minimal budget. However, you also don’t need an over-the-top budget that is heavy on your wallet to achieve success in PPC. What you need is a realistic budget that involves the search for averages in the restaurant business, such as the average cost-per-click for advertisements.
When you discover what other companies in your sector spend on PPC ads, you can create an accurate budget for your restaurant’s campaign.
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Write Compelling Ad Copies That Describe Benefits:
Your PPC strategy should focus on ad copies that are top-notch. If your ad copy doesn’t engage the user, it will impact your entire ad campaign. People won’t click on your ad, which will stop your campaign from driving conversions.
Drafting an ad copy is like cooking a dish with all the spices that add the defined flavour to it. That’s why you should create ad copies that:
- Share things that make your business unique.
- Highlight exclusive offers, discounts, and promotions.
- Include impactful call-to-action taglines, such as “Sign up,” “Shop now,” or “Apply Now”
To Summarize
PPC advertising is the most important aspect of any restaurant’s marketing campaigns. It offers you the opportunity to drive more sales and revenue with just one click. With suitable PPC strategies for your restaurant, you will be able to ensure you reach your target audience without any issues.
Tap into the potential of PPC advertising with SrveUp. We specialize in restaurant marketing services that involve PPC for restaurants and various other strategies. Get in touch with us now to cook a delicious marketing recipe for your restaurant.
