The most successful restaurants thrive on loyalty, and without regular diners, a restaurant can’t sustain itself for very long.
If you have a restaurant that hasn’t found out the secret recipe to get repeat customers, you’re in the right place.
In this insightful blog post, you’ll learn about the ten most unique restaurant loyalty program ideas. So, let’s begin with the first idea!
-
Get sign-ups from customers with every order
By getting your customers to sign up and earn sufficient points with every order, you can give them an incentive to become loyal. Alongside this, if they can redeem the points without any additional costs and get an amazing discount, then there is nothing like it. Another astounding approach can be to incentivize the customers to sign up by offering them a chance to win a considerable amount of prize money. You can even tailor the point values with respect to your menu items and ensure that the rewards are in line with your brand.
-
Rewards to boost your online orders
Online food ordering has trumped the sales of customers ordering at the restaurant for dine-in. So, you can leverage it to get repeat online customers. You can do so by giving them online points for every purchase of a minimum amount. With this points-based rewards system, you can provide member-only deals and many chances to get bonus points along with discounts on special occasions to your customers.
-
An amazing clarity regarding the rewards and progress
Do you know what your restaurant’s prospective customers will hate the most? It’s the ambiguity regarding the rewards that you promise to provide. If your reward system is clear regarding the progress that your customers have made so far, they’ll be much more likely to trust you. If you add some out-of-the-box challenges to your restaurant’s rewards program, your diners will not only get excited about it, but your sales will get a boost as well.
-
Free food items with a minimum order value
A standard practice to get many more customers for any business is to provide free goodies. If that is the case, which it is, then don’t you think that providing free food items can go a long way for your restaurant? You can think about a minimum order value, and whenever any of your customers’ orders’ value is more than that amount, offer them a free food item. It can be a side dish, drink, or any other food item that’s in demand.
-
Have your customers visit your restaurant for free food
One of the most successful rewards programs that’s followed by some of the most iconic restaurant chains is to provide free food upon signing up. You can follow the same approach to boost the loyalty of your diners, and whenever a new one joins, you can reward them with free food. To double down on this strategy, you can even offer customized rewards. Some of the food items that you can include in it are desserts, appetizers, etc.
-
Let your customers move up the tiers and get perks
The craving to get rewarded is a much stronger feeling than actually getting rewarded. You can use this tactic for your restaurant by giving your customers reward points on every food item that they order at your restaurant. When their points start adding up, they will automatically start moving up the tiers and get to unlock surprise perks. Some of those perks can be a birthday treat or giving a reward to one’s friend. However, these perks should be covered by the restaurant and must be strategic, so you gain several benefits.
-
Free delivery for 30 days after signing up
A food delivery might not cost you much, but the one who’s getting their food delivered to their place for free will show their allegiance to your restaurant. Now, imagine if you extend this free delivery option for 30 days once someone signs up for your restaurant. They won’t order from any other restaurant for a long time to come, even after the first month of free deliveries. So, in this way, you can get several customers and help boost your restaurant’s online ordering business significantly.
-
Give your restaurant diners an opportunity to earn points for purchases
If you can equate every dollar that your restaurant’s diner spends with a fixed number of points, your rewards system will get streamlined. The best part about this approach is that you can give out points for joining and even for app orders. This tiered system will persuade prospective customers to make as many orders as they can to get maximum reward points. These points can then be utilized by the customers to purchase any food item of their choice.
-
Provide multiple ways to earn rewards
The philosophy behind any successful restaurant loyalty program is to make your customers feel special. In reality, there’s nothing like too many rewards. It’s because the more rewards you provide, the more your customers will be loyal to your restaurant. By having a reward at every touchpoint, whether online or at the restaurant, your customers will be more likely to buy plenty of delicacies and visit more often.
-
Use games to entice your restaurant customers
Everyone loves to play games as they have this inherent quality to bring out the inner child of even the most stoic personalities. Then, don’t you think that incorporating fun games with rewards can be the best restaurant loyalty program that you can use? You can have dedicated challenges or activities planned every week. The winners of these games and challenges should be given a treat of one of their favourite food items. This method will ensure that your restaurant customers transform into a dedicated community.
Also Read: 15 Restaurant Contest Ideas to Boost Your Brand’s Popularity
Wrapping Up
Getting loyal customers for your restaurant might be difficult, but incorporating the right type of restaurant loyalty program will be quite beneficial. It will not just ensure your customers’ loyalty for your restaurant but will also help in word-of-mouth marketing. Due to this, your customers will be delighted and your restaurant will get compounding growth over time.
Are you confused about which restaurant loyalty program you should opt for? If yes, you don’t need to worry at all! Just get in touch with SrveUP and we’ll help you craft the right type of loyalty program as per your requirements and your target audience. Contact us now!
