We all know that change is the only constant, and it holds true for the restaurant industry as well.
The kind of rise that the food industry has witnessed is meteoric, and it has really outshone many industries just with the sheer amount of profit generated. That’s more of the reason why you and your restaurant need to put the best foot forward in terms of branding the restaurant as per your target audience.
So, to help you out, we’ve crafted a guide listing out nine followable tips for rebranding your restaurant successfully. So, let’s jump right in with the first tip!
9 Expert Tips on Rebranding Your Restaurant
1. Overhaul your Marketing
By shaking up the marketing landscape, you’ll be all set to win over your prospective customers. You need to showcase that your restaurant has rebranded itself and initiate conversations with your target audience to drive foot traffic and online orders as well.
However, you need to understand that this approach will differ with each rebrand, and it’ll depend upon what’s your restaurant’s current position and what your future goal is. Your audience will notice the new visuals and the changed offerings, so ensure it’s worth it and communicate it with the right marketing campaigns.
2. Craft a New Logo and Other Assets
With this restaurant rebranding, you’re bound to have a fair idea of how far you must go with rebranding. In case you want to be consistent with your earlier branding to an extent, you can go for a few tweaks, and that’ll be about it.
But if you’re going to change your entire branding, you need to ensure that your restaurant stands out. One great approach to do that is to craft a new logo along with other relevant assets. For this purpose, you should get professional help instead of going the DIY way, as your logo will become the face of your restaurant brand.
3. Get the Help of your Team for the Rebranding
Whenever you want to rebrand your restaurant, you need to convince your team members of the rebranding. The reason behind this is that they’ll become your personnel on the ground, communicating about your restaurant rebranding to your customers.
However, that will also require a bit of training for not just the staff but managers as well. Alongside this, you shouldn’t overlook the experience that your new customers will have and focus equally on your long-term customers. Your restaurant will be rebranded, and you need to infuse your team with new creative energy at this time.
4. Follow a Minimalist Approach
When it comes to restaurant rebranding, you shouldn’t repeat the earlier mistake that you might have made, which is to have a cluttered brand. Instead, you need to follow a minimalist approach in which you keep the rebranding subtle but effective.
The restaurant brand that you had created with so much effort needs to be presented in a new format. So, you don’t need to restart your branding from scratch and leverage the restaurant brand that you’ve already established.
That’s why you must balance the familiar parts, which were components of your restaurant’s identity and then build upon them by following the minimalist way.
5. Listen to your Customers’ Requirements
Your restaurant’s customers will decide whether your rebranding is going in favour of your restaurant or going against it. So, you shouldn’t let your emotions get in the way and listen to your customers’ feedback to have the right type of rebranding.
You can directly ask your current customers regarding their expectations and then incorporate their suggestions into your restaurant’s rebranding. No matter which audience segment you serve, you need to figure out how to help your audience connect with the restaurant’s rebranding. As a matter of fact, the most critical feedback can help you generate an insight that may become the foundation of the rebranding.
6. Get Inspired by your Competitors
When it comes to impactful rebranding, it’s crucial to pay attention to what your competitors are upto. So, to carry out the right type of research, you can visit their restaurants and check out their menu, along with analyzing their marketing campaigns.
With this approach, you’ll get a clear idea of what you need to do with your menu and which marketing channels to use. However, you shouldn’t copy from your competitors in any aspect related to the rebranding of your restaurant. In fact, the right approach will be to take inspiration from your competitors and take it from there.
7. Change Your Restaurant’s Interior Design
In case you want to carry out a successful rebranding, you need to focus on your restaurant’s interior design. As a matter of fact, there are many accomplished restaurants that change their restaurant’s interiors whenever they have to carry out a robust rebranding.
You should also change your restaurant’s interiors according to your history, the cuisine you serve, along with analyzing the interiors of your competitors’ restaurants.
You can decide on the general vibe that you want for your restaurant and even take the consultation of an experienced interior designer for your restaurant. It will help you get the right type of interior design for your restaurant.
8. Utilize The Power of Social Media
Do you know that by leveraging the power of social media, you can take your restaurant’s rebranding to the next level? In case you weren’t using social media for marketing your restaurant, rebranding will prove to be the perfect opportunity to do so.
You would be surprised to know that there are so many foodies who love to share the delicacies that they have eaten on different social media platforms. So, if you want your target audience to know about your restaurant and its rebranding, you must use social media platforms such as Instagram for the same.
9. Host An Event
Your first impression, once you’ve rebranded your restaurant, will be talked about not just by your existing customers but also by the prospective ones. So, you need to reopen your restaurant by putting your best foot forward, and the best approach to do that is to host an event at your restaurant.
However, you must opt for a date which will be ideal for your target audience. It’s a given that you’ll have a full house on your reopening day, so you should begin with a limited menu consisting of only your signature dishes.
Wrapping Up
Restaurant rebranding is an opportunity to not just have new beginnings but also to fix old mistakes. In fact, with the right type of rebranding campaign, you’ll be able to take your restaurant to new heights.
The tips mentioned above are just starting points, and you must build upon them to get the success your restaurant truly deserves. So, follow most of the tips as detailed above, and your rebranding will be quite fruitful for your restaurant in several ways.
Are you looking to get tailored restaurant rebranding services in Canada or the USA? If your answer is in the affirmative, SrveUP will prove to be your best bet to take your restaurant’s growth to the ultimate level. We’ve carried out such rebranding campaigns for several leading restaurants in North America with success, so you will be in safe hands. Get in touch with us now and book our rebranding services for your restaurant.
