Social media can make or break restaurant brands overnight! No matter how big or small your restaurant might be, the biggest channel to attract foot traffic and get plenty of online orders is none other than social media.
In this blog post, you’ll get to learn about some of the best tips to master your social media marketing game for restaurants. So, let’s begin by learning first about this blog post’s key takeaways.
10 Tips To Dominate Social Media Marketing for Restaurants:-
- Opt for Paid Ads to Boost Your Biggest Posts
- Utilize Several Paid Ad Creatives
- Post Regularly
- Add Specific Details To Your Page
- Build a Relationship With Your Community
- Create Regular Series
- Give Priority To Short Videos
- Craft Your Visual Style
- Have a Clear Tone & Voice
- Choose One Platform & Go All In
1. Opt for Paid Ads to Boost Your Biggest Posts
Do you know that organic social media posts reach only 10 to 20% of your followers? This audience is usually the one that is the most engaged. But, you still need to reach the rest of your audience to make them aware of limited-time promotions, new location openings, and important partnerships.
That’s where paid ads can play their part and ensure that your posts reach the audience it is intended for. If you use this medium in a strategic manner, even 100 bucks can give a boost to your restaurant’s social media posts.
Also Read: PPC for Restaurants: Top 7 Strategies That Work
2. Utilize Several Paid Ad Creatives
You need to understand that paid social content differs a lot from your general organic content that you might have posted in the past. With paid campaigns, you can use different content pieces(creatives) and run them simultaneously for the same campaign.
The algorithms will take care of the budget allocation for each creative and even drive the largest amount of budget for the creative that is getting the best results. You’ve got nothing to lose in creating different creatives for your ad campaign, and it’ll prove to be the best investment when you see tangible results for your restaurant.
3. Post Regularly
Social media isn’t a sprint but a marathon! If you’re looking to get long-term results for your restaurant, you must keep posting regularly without expecting any results initially.
Try to publish as much high-quality content as you can, and this content must be unique. Being authentic on socials while posting regularly is the key to success.
Posting regularly can get overwhelming, but if it were easy, any restaurant might have made it big on socials. If you aspire for greatness for your restaurant on socials, double down on posting regularly.
4. Add Specific Details To Your Page
Have you heard the iconic phrase, “The devil is in the details?” If yes, then don’t you think that adding specific details and features of your restaurant to your social media page can do the trick for you?
It happens that potential customers get enticed by what a restaurant has to offer in terms of their social media content, but still, they don’t convert. The stairs between the two were the details they were looking for, but they were not there in the first place.
So, you shouldn’t make that mistake! Add your restaurant’s description along with other relevant details on your socials so that the prospective customers have all of the details to make the final decision.
5. Build a Relationship With Your Community
Your community is the backbone for not just your restaurant’s survival but success. They will stand their ground in support of your restaurant in difficult times and will be the most vocal with their appreciation in times of success.
So, you need to build a healthy relationship with your social media community at all costs.
We’ve got to go back to the basics, just like the good old days, when restaurant owners and staff used to know and greet every local visiting their diner. However, we need to do this on social media and have healthy communication with our online community.
6. Create Regular Series
There’s something in the human psyche that yearns to see a good story through its completion. If that’s a fact, which it is, then wouldn’t it be a good idea to create a series of content pieces? It will be like a string of pearls for your restaurant’s marketing, with the thread being the social media platform you’ll be posting on!
Your best weapon for carrying out this series will be a properly researched, practical, and creative content calendar. It can consist of content related to your restaurant’s origin story, customer stories, behind-the-scenes, etc.
The sky is the limit when you let your creativity fly high for your restaurant’s social media marketing.
7. Give Priority To Short-Form Videos
Today’s the era of short-form videos! No matter which platform you see, such as Instagram, TikTok, or YouTube, short-form videos have gripped humanity in an endless loop of a never-ending scroll. If we leave the bad effects of this phenomenon for a second, short-form videos can be pretty good for your restaurant’s marketing.
By crafting persuasive and hooking short-form videos, the algorithm of these social media platforms will also prefer your social content. As a result, you are bound to get many new eyeballs, hopefully converting into foot traffic or online orders.
8. Craft Your Visual Style
There is no lack of content on socials, and it holds true even more when it comes to a restaurant’s social media content. That’s why you need to stand out from your competitors if you want to make a mark in the minds of your target audience.
Defining and crafting a visual style that is uniquely yours and is in uniformity with your restaurant’s ambience and interiors can take your restaurant brand to the next level.
You can do so by defining your brand’s visual story, curating a consistent colour palette, and selecting consistent fonts. Alongside this, you can also develop an editing preset, create branded templates, and even establish a content pillar strategy.
9. Have a Clear Tone & Voice
If someone’s saying that you need to post your restaurant’s social media content in a certain way, they’re wrong on so many levels. Social media is exactly like a digital canvas, but a lot more advanced! You just have to reflect the point of view of your restaurant and be relatable to your target audience segment.
Having a clear tone and voice can be a game-changer for your restaurant’s social media growth. In case you are finding it difficult to define your social media voice, you can base it on a celebrity or public figure that you deem fit.
10. Choose One Platform & Go All In
With limited time and resources, you can’t be everywhere all at once. That’s why you need to go all in for the social media platform that will provide you with the best results.
Now, you might think that before trying all of the social media platforms for your restaurant’s marketing, how can you zero in on the one? For this, you can see your competitors’ social media marketing campaigns and judge which platform is providing them with the best results.
Once you’ve found out that particular platform (which is Instagram or YouTube for most restaurant brands), you should leave no stone unturned for your restaurant’s social presence!
Wrapping Up
Social media has become the biggest marketing channel for even the greatest restaurant brands and chains. Alongside this, there have been countless small restaurants all over the world that have leveraged social media to their advantage.
So, it’s time to gain benefits from social media for your restaurant, no matter how big or small it is. You just have to follow and implement the ten insightful tips given above. Consequently, you’ll be all set to take your restaurant’s social media following, walk-in customers, and online orders to the ultimate level.
Looking to up your restaurant’s social media game to attract several customers? If yes, you’re at the right place! Opt for SrveUP’s social media marketing services for restaurants right away. We’ll fill in your empty tables and keep your kitchen staff busy fulfilling online orders. Get in touch with us now, and let’s build your restaurant’s social media profile post by post.
