Hotel and hospitality is the kind of business sector that is a major contributor to the US economy. In 2018, this industry had 15 million employees, making it the fifth-largest industry in the US.
Similarly, in the digital age, having an impactful marketing campaign for your hospitality business is the need of the hour. It can be quite difficult for you.
To streamline your search, we have developed a list involving the best hospitality marketing agencies in the US. In this list, we’ve compiled various agencies with an impeccable track record in different domains. These include social media, website design and development, restaurant branding, and public relations.
1. SrveUP:
At SrveUP, we aim to help restaurants boost their online presence. Our focus is to develop user-friendly websites and optimize local SEO to drive more foot traffic and achieve online visibility. We follow a personalized approach that ensures impactful marketing that helps every restaurant in its digital marketing efforts.
Services offered by SrveUP include:
- Website Design and Development
- SEO Services
- Social Media Management
- Packaging and Printing Solutions
2. The Social Shepherd:
Known to be performance-driven, the Social Shepherd is a social media and paid media marketing agency. They specialize in the marketing efforts of the hospitality industry, such as restaurants, food joints, hotels, etc.
The Social Shepherd has around 70 marketers across the US. Their headquarters is in New York, and their offices are in Miami and the United Kingdom.
Their personalized marketing solutions include:
- Paid Social and Search.
- SMO solutions
- Creative Content Production
- Influencer Marketing
3. Spherical:
Based in New York, Spherical is a marketing agency specializing in hospitality. They have a distinction in developing effective brand identities and concepts across various digital platforms.
Spherical has previously collaborated with notable hotel chains like the Dupont Circle Hotel, The Lake House on Canandaigua, and the Rosewood Hotel Group.
Their services include:
- Content Marketing
- Branding and Creative
- Performance Marketing
- Social Media
- Production
- Website Development
4. Lotus Marketing:
If you’re looking for a marketing agency that offers result-driven strategies for your business, Lotus Marketing has the best solutions for you. Based in Atlanta, Georgia, it offers a comprehensive array of services, such as marketing strategies, social media services, and many others.
You can select an individual or a bundle of services offered by this agency. What’s more special is that Lotus Marketing offers efficient marketing strategies by seamlessly integrating into existing branding and marketing infrastructures. They do so to optimize the available resources and tools.
Clients working with Lotus Marketing include:
- JW Marriott
- The Ritz Carlton
- Curio Collection by Hilton
5. Gourmet Marketing:
Having an experience of 12 years in the marketing agency, Gourmet Marketing is for those looking for experienced and trusted marketers. Their marketing strategies are known to influence the decision-making processes of visitors and customers effectively.
Gourmet Marketing’s team consists of marketers who provide support during project-based collaborations whenever required. If you’re someone looking for long-term marketing solutions, this agency is the right place to approach.
It offers full-time support without burdening you with overhead costs.
Based in New York City, Gourmet Marketing has an elite list of clients that include:
- The Tribeca Rooftop
- The Concorde Hotel
- The Marmara Park Avenue
6. Tambourine:
At Tambourine, you’ll discover marketing strategies that will do more to your restaurants/hotels than just driving sales and reservations. It offers advanced digital marketing solutions integrated with cutting-edge tools and technologies to drive traffic and sales across different channels.
It has offices in Bogota, Washington DC, Carlsbad, California, and Fort Lauderdale, Florida. Tambourine’s clientele include:
- Hyatt
- Hilton Hotels and Resorts
- Choice Hotels
7. O’Rourke Hospitality Marketing:
Looking to enhance your digital presence with the help of strategic marketing and website design? Look no further than O’Rourke Hospitality Marketing Agency. It has marketing experts specializing in website development and conversational marketing.
Based in Newburyport, Massachusetts, O’Rourke offers a wide array of services that allow you to stand out in the competitive hospitality market. Their aim is to provide users with an immersive, enjoyable, and compelling experience that converts them into guests and loyal patrons.
Their clientele includes:
- Crestline Hotels and Resorts
- Hotel Zero Degrees
8. WW Hospitality Marketing:
Based in Philadelphia, WW Hospitality Marketing offers a comprehensive range of digital marketing services for hotels and restaurants. As compared to other marketing agencies, WW Hospitality only serves a single niche: hospitality. This is the fact that sets them apart from others.
This marketing agency is known to seamlessly blend social, digital, and creative elements to offer a holistic approach to the viewers. They have a comprehensive clientele that includes hotels, real estate, golf courses, restaurants, nightclubs, etc.
9. Create Hospitality:
Based in Los Angeles, Create Hospitality focuses on bridging the gap between brands and the hospitality sector. They are known to specialize in experiential events, brand marketing, hospitality, catering, consultation, branding, and operations.
This agency is deeply passionate about developing unforgettable experiences. Their services have been sought by elite clients like:
- Stranahan’s Apres Ski Lodge
- The Pier House in Venice
- Elephante, Santa Monica, CA.
10. Once Upon a Time:
This group specializes in building brands and developing unique user experiences with the help of immersive and interactive web designs. Once Upon a Time implements various creative strategies and meticulous execution that showcase their exceptional attention to detail.
Established in 1999, this agency specializes in advertising, branding, graphic design, and website development. Their clientele includes:
- Civilian
- Tarrytown House Estate
- Gurney’s Resort
11. Spinx Digital:
Having 16 years of experience in hospitality marketing and website development, this agency offers you an opportunity to build brand recognition for your business. It understands that every hospitality and travel brand has its own uniqueness, and its marketing approach should be reflective of such an identity.
Based in Los Angeles, Sphinx Digital relies on data-driven analytics through which they drive sales and revenue to ensure the finest outcomes.
Things We’ve Found in Common Among These Marketing Agencies
You might be wondering what factors to look out for when hiring a marketing agency specializing in restaurants and hotels. Here are some characteristics that we’ve found to be common in these agencies:
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Client Retention:
The longer an agency keeps a bond with its clients, the better. If an agency is experiencing continuous client turnover, it might be due to issues in service delivery, transparency, or communication. Ask the agency about its longest partnerships and customers hiring them for a long time.
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Communication:
For a successful partnership, having impactful communication is really important. When you and the agency discuss a proposal, understand their methods of communication. You should also note whether they offer regular updates via weekly calls and reports that are concise and insightful.
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Commitment:
Determine the agency’s effort and commitment to sign a deal with you. A team that is proactive will go the extra mile to impress you and meet your business goals, which is crucial.
Apart from these factors, always trust your instincts while considering a partnership with an agency.
To Summarize
Digital marketing has a wider scope in the hospitality business. It can help these businesses get discovered by customers, drive more sales and revenue, and, most importantly, build brand recognition. However, with the right marketing agency, you’ll be able to build a brand identity that resonates with customers for ages to come.
At SrveUP, we take pride in creating delicious marketing strategies that bring your restaurants and hospitality services to the top of SERP results. Our aim is to drive more table reservations and foot traffic to your restaurant, helping you grow your business effectively with the help of digital marketing. Partner with us and experience the power of personalized marketing strategies that align with your business goals.