catelli

The Project Description

Catelli, a Canadian pasta pioneer since 1867, continues to craft high-quality pasta that delights Canadian families with its diverse flavours and textures. From classic shapes to innovative creations, Catelli's pasta offers a world of taste and inspiration.

Published year

n/a

Services

SEO, Brand Strategy, Website Designing, Content Marketing

Client

Canada

Industry

Food Products

site-content

The Pasta Puzzle: Catelli's Online Dilemma

Catelli, a renowned pasta maker, faced a culinary conundrum. Their online presence was as flavourless as a plate of overcooked spaghetti. Their website was a pasta disaster, failing to capture the essence of their delicious creations.


The website was lost in the sauce of search engine results, making it difficult for customers to find their culinary gem. After studying their website we found these issues:

  • Poor User Experience
  • Lack of SEO Optimization
  • Outdated Website Design

ServeUp's Recipe for Catelli's Digital Growth!

A Flavorful Content Menu

To complement their revamped website, ServeUp created a content strategy that was as delicious as Catelli’s pasta.

A Splash of SEO Sauce

ServeUp conducted a comprehensive keyword analysis to identify relevant search terms related to pasta.

A Pinch of User-Friendly Ingredients

ServeUp streamlined Catelli's website navigation, guiding users effortlessly through their vast pasta offerings

A Dash of Visual Appeal

We implemented a cohesive branding strategy throughout their website, reinforcing their identity as a trusted pasta maker.

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