Chaska
The Project Description
CHASKA is a restaurant chain specializing in Indian street food. They offer a variety of authentic Indian dishes prepared with fresh, high-quality ingredients.
Published Year
2024
Services
UI/UX Design, Development, Branding, Marketing including SMM, Packaging, Videography and SEO.
Client
Canada
Industry
Restaurant, Food
Problems Chaska Faced During Their Marketing Launch
Despite leveraging a unique proposition, Chaska needed to launch with great care in a dynamic, diverse and highly competitive Canadian Market. The unique selling point of CHASKA brought its perks but also some challenges, like finding the right target audience.
Given CHASKA's Canadian location and street food style, we had some specific challenges in their marketing launch. Here are some of them:
- E-commerce integration
- Branding consistency
- Community management
Our Response to The Challenges!
Robus E-Commerce
We chose a scalable ecommerce platform, integrated their website with reliable payment gateways, fine-tuned their checkout process and optimized the site for all devices.
Branding Consistency
We designed their website, packaging items, and social media posts according to their overall brand identity and messaging, with a prominent impression on each piece.
Community Outreach
We assigned dedicated teams to respond promptly to comments, messages, and reviews and encouraged engagement through contests and giveaways.
Customer Relationship Management (CRM)
Implemented a CRM system to manage customer data, track interactions, and personalize marketing efforts.
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Our Success Stories
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