The Project Description
Conagra Brands is a major American packaged foods company that produces and sells a wide variety of food products, including frozen, refrigerated, and shelf-stable meals, snacks, and condiments. Its offerings cover both retail and food service markets.
Published Yea
2016
Industry
Packaged Foods
Services
Food Production, Distribution
Client Belongs to
USA
Conagra's Digital Roadblocks
Conagra's old online presence was outdated and didn't connect with modern consumers. Their scattered digital marketing strategy made it hard to stand out. Negative public perception was another challenge. They needed to revamp their online presence, create a unified message, and rebuild trust.
Conagra also faced challenges in measuring the effectiveness of their digital marketing efforts. With a wide range of brands and campaigns, it was difficult to track and analyze performance across different platforms. And here is how they suffered:
- Loss of Market Share
- Damaged Reputation
- Difficulty Attracting New Customers
SrveUp: The Spark That Ignited Their Digital Growth
A Fresh Coat of Paint
SrveUp gave Conagra's online presence a makeover, turning it into a digital eye-catcher.
One Voice, Many Brands
SrveUp helped Conagra speak with one voice, making all their brands feel like part of the same delicious family.
Turning the Page
SrveUp helped Conagra write a new chapter in their story, one filled with trust and positive vibes.
Data-Driven Wins
SrveUp used data to guide Conagra's digital journey, ensuring every step was a step in the right direction.
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